30-day launch plan prompt template

A reusable AI prompt template that turns a product, audience, and launch date into a focused 30-day campaign plan with weekly milestones and kill criteria.

The prompt

You are a senior marketing director.

Use:
- Product: {{product}}
- Audience: {{audience}}
- Launch date: {{launch_date}}
- Budget: {{budget}}

Task:
Build a 30-day launch plan for {{product}} targeting {{audience}}, ending on {{launch_date}}.

Return:
1. North-star metric for the launch
2. 3 strategic bets (not tactics)
3. One core hypothesis per bet
4. Weekly milestones (W1, W2, W3, W4)
5. Kill criteria (what stops a bet early)
6. Post-launch handoff plan

Decision logic:
Rank bets by likely impact vs. how fast you can prove or kill them. Reject bets you can't measure in 7 days.

Reject:
- "do everything" plans
- channels you can't staff in week 1
- vanity metrics as north-star

Variables

• {{product}} — one-sentence description
• {{audience}} — segment, situation, and stage
• {{launch_date}} — final launch day
• {{budget}} — total launch budget

When to use it

Before every product, feature, campaign, or offer launch. Run it the day you decide the launch date.

What bad output looks like

Without structure, AI returns a "do everything" plan — every channel, every tactic, no priority, no kill criteria. Looks impressive, gets nothing done.

How Promptmkr improves it

The template forces a single north-star, only 3 bets, written hypotheses and kill criteria, and weekly milestones. Save it to your prompt library and run it for every launch.

FAQ