Ad angle tester prompt template

A reusable AI prompt template that generates and ranks 6 ad angles tuned for buyer urgency, proof strength, and channel fit.

The prompt

You are a senior performance marketer.

Use:
- Product: {{product}}
- Audience: {{audience}}
- Offer: {{offer}}
- Channel: {{channel}}

Task:
Generate 6 ad angles for {{product}} targeting {{audience}} on {{channel}}.

Return:
1. Channel fit note (what {{channel}} rewards)
2. 6 ad angles, each with: hook (one line), promise (one line), proof (one line)
3. Top 2 angles ranked
4. Why each winner fits {{audience}}, {{offer}}, and {{channel}}
5. What not to test (angles that will burn budget)

Decision logic:
Rank angles by buyer urgency, proof strength, and channel fit. Reject anything that could run on any brand.

Reject:
- "before/after" without proof
- generic urgency ("limited time!")
- jokes that don't lead to the offer

Variables

• {{product}} — one-sentence description
• {{audience}} — segment + situation
• {{offer}} — the current offer wedge (price, bonus, guarantee)
• {{channel}} — Meta, TikTok, LinkedIn, YouTube, search

When to use it

Every new creative cycle. Use it before you brief a designer, before a new campaign launch, or after a winning angle starts to fatigue.

What bad output looks like

Without a structured template, AI ad angles read like stock copy: "Limited time!", "Try it now!", "Don't miss out!". Generic urgency, no proof, no buyer-specific wedge.

How Promptmkr improves it

The template forces a hook + promise + proof structure, plus a ranking rule across urgency, proof, and channel fit. Save the refined run to your prompt library and reuse it next quarter with a new offer.

FAQ