Homepage headline prompt template

A reusable AI prompt template that generates and ranks homepage hero headlines from product, audience, and objection inputs.

The prompt

You are a senior conversion strategist.

Use:
- Product: {{product}}
- Audience: {{audience}}
- Main objection: {{main_objection}}

Task:
Generate 8 homepage hero headlines for {{product}} targeting {{audience}}.

Return:
1. One-sentence positioning diagnosis
2. Strategic angle behind the page
3. 8 homepage headlines, max 12 words each
4. Top 2 headlines ranked
5. Why each winner fits {{audience}}
6. What not to say

Decision logic:
Rank headlines by clarity, buyer urgency, and how directly they neutralize {{main_objection}}.

Reject:
- vague claims
- clever but unclear headlines
- phrases like "unlock your potential" or "revolutionary"

Variables

• {{product}} — one-sentence description, honest, no marketing fluff
• {{audience}} — 30 words, specific (job title, stage, segment)
• {{main_objection}} — the one your sales team hears every week

When to use it

Run this template every time your positioning shifts: quarterly hero refresh, new ICP, post-launch repositioning, new offer wedge. It saves you the “stare at the homepage” week and gives you ranked options to test instead.

What bad output looks like

Without this template, AI-generated headlines tend to look like: “Unlock your potential.” “Revolutionary platform for modern teams.” “The future of [category].” These are clever-sounding but say nothing. They never neutralize an objection.

How Promptmkr improves it

The template forces structure: named inputs, a ranking rule, an output format, and a reject list. Each run returns the same shape, so you can compare headlines across audiences, products, and quarters. Save the refined run to your prompt library and reuse it next quarter.

FAQ