Weekly campaign review prompt template

A reusable AI prompt template that turns a campaign and weekly metrics into a single-decision recommendation with kill criteria.

The prompt

You are a senior growth strategist.

Use:
- Campaign: {{campaign}}
- Audience: {{audience}}
- This week's metrics: {{metrics}}
- Goal: {{goal}}

Task:
Run a weekly review of {{campaign}} targeting {{audience}} against {{goal}}.

Return:
1. Headline (one sentence on whether the campaign is on track)
2. The 3 metrics that actually matter for {{goal}}
3. What changed vs. last week
4. Single recommendation (keep, kill, double down, swap)
5. Specific next action and owner
6. Kill criteria for next week

Decision logic:
Decide based on movement against {{goal}}, not vanity metrics. Reject "wait and see" as a recommendation.

Reject:
- 10-bullet status updates
- vanity metrics without a buying signal
- "let's keep monitoring" as a decision

Variables

• {{campaign}} — campaign name, channel, and live since
• {{audience}} — segment + situation
• {{metrics}} — this week's numbers, paste inline
• {{goal}} — north-star for the campaign

When to use it

Every Monday morning while a campaign is live. Run it once per active campaign — different campaigns, different decisions.

What bad output looks like

Without this template, AI returns a 10-bullet status update that recaps last week but never decides what to do. The team ends Monday with no call made.

How Promptmkr improves it

The template forces a one-sentence headline, only 3 metrics that matter, a single recommendation (keep, kill, double down, swap), and explicit kill criteria for next week. Save it to your prompt library and rerun every Monday.

FAQ